Since 2008 Rico’s On 3rd, The Salon Inc. has been a Family Owned & Operated Hair Salon located in the heart of Historical Downtown Chula Vista, California. Salon President/Owner Snooky Rico has over 43 years of experience in the beauty industry. Her daughters Andrea and Raquel grew up in the salons she owned and decided to join in her passion for hair as Teens, they have been professional cosmetologist for 15 years. Snooky’s sister Fifi Diaz joined them in the business in 2008 as Co-Owner and Makeup Instructor at Rico’s On 3rd. As a family and skilled team of stylist they mastered their craft, pairing polished Hairstyles and Modern Makeup techniques to create Special Occasion Glam Looks for everyday girls. Their Editorial work has graced the covers of many Magazines, Runways,T.V. and Media shows in San Diego.

After being diagnosed with Breast Cancer in 2014 owner Snooky Rico, discovered the need for Oncology Beauty Services in San Diego. She turned her personal experience with Cancer into a new way to give back to the cancer community by developing a Non- Profit called “Loving You Through It” offering her talents with hair to help woman receive Wigs through the American Cancer Society. The patients receive complimentary services,support and many other special needs in a private room in the salon. She has served over 600 women from all over San Diego County and surrounding areas since starting the program.

Recognized Nationally for their work of Giving Back to the Community by
Fox Network, CNN and most recently “Returning The Favor with Mike Rowe ”. Rico’s On 3rd has become a staple in the South Bay Community. California Senator Ben Hueso recognized Ricos in 2018 as one of the “Top 100 Small Business in CA”. Taking pride in the continued Legacy of the family business, today Rico’s is now accredited with the BBB, hosting a full staff of top 9 Stylist and Colorist to offer the same great customer service in a relaxed atmosphere.
Voted Top Salon South County San Diego 2016,2017 & 2018. With the new location staying on 3rd Avenue, there are many new and exciting things to come in the future of Rico’s On 3rd, The Salon Inc. With the loss of our Co-Owner, mother,sister and Aunt Fifi Diaz we will forever be grateful for her professional contributions, passion and business knowledge she imparted to us as her Legacy lives on through us.